“What is written without effort is usually read without pleasure”
The same is true for article marketing. A well developed and targeted article is
the foundation to your success. A responsible marketer will put efforts and do
proper research to develop effective content; otherwise your whole marketing
campaign is worthless. Without a unique and authentic content you cannot
generate interest in your target market. In this chapter we will explore ways
to craft an effective content. Here are few tips to help you out.
Identify The Purpose Of Your Article Post
As discussed earlier that an article may
serve several purposes. It is essentially important to identify that what you
are aiming at. It is the contents of the article post that fosters interest in the
target audience and they might visit your website by clicking the link provided
in the article and might ultimately end up buying your product.
Research And Plan Your Article
Anyone can write articles, but effective marketers
conduct research, bring some hot issues, and give reliable and tempting
information to the audience. You need to be a good reader and should
extensively research for valuable and authentic information that delivers value
to your reader. Not only that while constantly putting efforts to study about
your topic will make you expert in your field and polish your writing skills
and pays you back by increasing your credibility in the eyes of your reader.
The more you research the more effective your writing will be. As again quoted
by Samuel Johnson;
“The greatest part of a writer’s time is spent in reading in order to write. A man
will turn over half a library to make a book.”
It is essential to give your readers what
they want. Identify their needs, their interests. Don’t just bomb them up with
bulk of information sometimes a bit complex and technical for them to
understand. It is essential for a marketer to understand that people arrive at
your website with an intention of solving a problem, getting a question
answered or regarding an opinion on a specific topic. So be focused and NEVER STRAY FROM YOUR TARGET MAREKET.
Keep Article Post Simple, Informative And Specific
Always try to use simple language so that
your reader can understand you and be specific. What good is your article if no
one understands it? It is useless. Always deliver authentic information to your
reader. Never write something that is fake or false just to make your article
flashy. Remember that your reader is not a fool and he must be visiting
hundreds of other articles too and there is nothing more harmful in online
marketing than to lose your credibility. Once you lose it, you can never gain
it again and can lose your prospect for ever.
Don’t Write, Always Talk To Your Reader
Never be vague to your reader. Try to use
active tense in your writing as if you are talking to your reader.
Remember you need to get
your article published on websites or to article directories. Do you want it to
be full of errors? Your article contents should be free of any errors, ranging
from grammatical mistakes, redundancy of words, spelling errors, thus any kind
of errors. It is crucially important to proof read your content. If possible
get the help of some expert.
“Read over your compositions, and when you
meet a passage which you think is particularly fine, strike it out” – Samuel Johnson
The above tips will help you out in creating an effective content for your article post .
In the next chapter we will explore the tactics which you can incorporate while
constructing your article and through which you can generate more and more web
traffic towards your website.
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