What if you could find a way to enjoy your hobby and make a little money?
Making cash from hobbies may be a time-honored tradition for all hobbyists.
Some hobbyists earn enough to pay for their hobby, others earn enough to offset the expenditure incurred by the hobby, and yet others earn enough to quit their regular job. It’s up to you how much you want to make.
While not every hobby lends itself to great sales, the chances are favorable for most hobbies can allow you to bring in an extra income if you plan it right. If you want to make money from your hobby continue reading to find out how.
Before you begin your business, you’ll need to ensure your secret hobby is marketable and has an audience large enough to support your monetary needs. We’ll show you how to do all of this and much more. Let’s get you on the road to success…
How Marketable Is Your Secret Hobby?
One of the things you should consider prior to jumping into is to do a little research about the industry and the audience for that hobby.
One of the best ways to find the information you need is to use Google Search. You’ll want to look for stats about your industry, your target market, and popular products or services that are currently available.
One exciting way to make money with secret hobby
One way to monetize your hobby is to turn it into a service instead of, or in addition to, selling the product directly. You can coach, teach, and write about the topic. Let’s look at the ways you can turn your hobby into a service.
Coaching – Anytime you’ve successfully done something you can also successfully help someone else through that same thing. For example, if you started a business with your hobby successfully you can coach others to do the same thing.
Teaching – Anything that you know how to do is an opportunity to teach someone else to do it. It doesn’t matter if it’s painting, knitting, sewing, decorating, cooking, jewelry making and so forth. You can teach people via small workshops or a lot of people asynchronously using online.
Writing – There are lots of ways to approach earning money writing about your hobby. You can start a blog sharing your projects, your how-to’s and the resources that you love to use. You may even get sponsors who want you to use their products to help earn more money.
Create Videos – This is a great way for any hobbyist to earn money. You can create videos, each with a different goal in mind. For example, you can demonstrate how to do something, share how you make money, talk about products you like to use and more. In short, you can serve your audience by being their go-to source for specific hobby information.
Create eBooks – One way to provide a service to your audience is to create an eBook of different patterns or examples, or “how to’s” Even though the book is digital they can print the patterns out themselves.
Another service that may work with your hobby/craft is to offer a beginner’s class, to help people get started in the hobby. Once you do this, you may want to offer a more advanced class later to show them great ways to sell their items.
How to Market and Make Money with Your Secret Hobby
Marketing handmade products or services effectively relies on understanding that your products are unique to you and probably your customers. When people want to give someone a special gift, they look for high quality, unique, and relevant personal items.
These are usually perceived as being highly valuable. That doesn’t mean you can charge and get a fortune for your items. It means you can charge a fair, yet slightly higher price than mass-produced similar items.
The first thing you need to do when you decide to open a business or shop is to map out the content you’ll house on the site, such as sections, topics, categories, pages, and sections you’ll need on the site. This is the foundation and framework of your online home/shop.
Then, set up a website. Your website needs to provide information about your hobby as well as address your potential customers’ questions and problems. You should include an about page, a shopping cart, a blog so that you can include information and content of interest to your audience.
Social Media and your secret hobby
Get an account on every single social media platform that your audience uses and share information to them on a regular basis. The best information to share is anything you put on your blog including blog posts, sales pages, curated content, educational content and more.
Facebook has a marketplace, and different sites likeEtsy.com, and so forth are online marketplaces that allow crafters and artists to list the things they make for a price. The reason listing in some of these places in addition to your website is that the more links you have elsewhere the more you’ll spread brand awareness.
One of the best ways of marketing online is to use content. Content is anything you put on your site in a blog, or an article, or on a sales page. In fact, all the information you provide your audience via your website is content. Content provides information, spreads awareness, and helps with search engine optimization.
Local Markets & Events to value your secret hobby
For greater brand awareness, you’ll need to get more traffic to your site to buy your items. This can happen via local markets and events too. When you go to local, crafting events ensure that you set your table up in a way that your brand is noticeable right up front.
The fastest way to get attention is to start paying for advertising. Thankfully, you don’t have to spend a lot of money to get started with paid ads. You can use Facebook Ads, and other platform-specific advertising to gain brand awareness faster.
No matter what you’re selling, marketing funnels or sales funnels can help you organize and automate your marketing process online. The way it works is you do something to attract them to your site, then something to keep them on the site, something more to make them sign up for your email list. Then you will market to them via the list to make them feel safe to buy from you.
Due to the nature of the hobby, you’re involved in and whether you’re selling crafts or services having a business card to give out when you want someone to contact you. Take them with you to any events so that you have an easy way to show people how to contact you.
Going to industry events, especially if you provide services to others in your industry is a great way to get more business. Try to get speaking engagements, setting up a table when you can, and converse with the attendees as much as you can.
Where to Sell Your Products and Services to make money with secret hobby
One of the factors you need to figure out is where you’re going to sell your hobby related products and services. It really depends on the nature of the product or service on how you can distribute it, but these are some places you can sell your products and services online and offline.
Local Craft Fairs – You likely have some local markets in your area that you can sell at. Take a walk around anyplace you think you want to sell to make sure it’s right for you. If you don’t have direct competition that’s even better. Check their rules, find out the fees, ensure you have the right licenses, and try it out.
Farmer’s Markets– Even though most people think of farmer’s markets and think only of food, you can sell all sorts of things at farmer’s markets. Some of them have websites with the rules listed. Otherwise, you can call them and ask if you can sell your crafts at the market.
A Shop– Depending on your hobby, you might consider opening a storefront. A small store can often be very lucrative. If you can’t make enough items to make it profitable by yourself, consider cosigning other people’s work too.
Shopify Store – You can start your own online store using software like Shopify.com, which is easy to set up so that you can make sales online and control inventory too.
Etsy.com- This site is specifically for people who make things hand made or otherwise somehow serve those who do. For example, you can sew and sell items you sew but if you have a good source, you can also sell thread, material, and buttons.
Amazon Handmade– This is a great alternative to sell your hand made items. It’s harder to get in the “Amazon Handmade” system but once you do, you can sell more because people trust Amazon and their payment processing system.
Ebay.com – The barriers to entry are lower for eBay than a lot of others so anyone who sells a product should try listing on eBay. You’ll have to pack and ship yourself but that’s okay because packing and shipping gives you an extra opportunity to wow your customer through your packing and shipping.
AbsoluteArts.com– This site lets artists list their own creations for sale. They even have some lessons and teaching about how to sell your own crafts available to their members.
Aftcra.com – If you create high quality, hand made items you can sell them on this site easily. You must have a PayPal.com account to get started.
Facebook Marketplace – This is also an easy entry idea. Everyone has access to the Facebook Marketplace. You can even set up your own selling group too.
Social Media– You can also use Instagram, Pinterest, and other social platforms to sell your products and even services.
The awesome part about deciding to sell your products or services is that you can sell them in multiple places. You can put your products and services in multiple places ot make money with secret hobby.
You should of course, always have your own website in addition to any given platform you choose to use.
Making money from your hobbies can be profitable if you’re careful.
Now that you’ve learned all about turning your hobby into a business that produces income for you, it’s time to put it all together so that you can turn your hobby business into a real success. It’s all about changing your mindset to that of a business instead of a hobby.
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